Glass Focus, a leading conference and awards event in the glass industry provides a unique opportunity to both celebrate and network with key decision makers. The event needed a refreshed visual identity and collateral to be designed for the 2019 showcase. The client was looking for a solution to reflect the prestige of the event.
As Glass Focus has been running for several years, the brand is recognisable and has established equity. We therefore felt it was important to keep the existing logo and concentrate on refreshing the other elements that make up a visual identity. The outcome was a modern and sleek look that worked equally well in both digital and print formats.
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